Jobbeschreibung

Positionsnummer / Reference Number

PA2207629032021_1

Position / Job Title

Team Leader Product Communication and Digital Marketing

Aufgaben / Tasks

• Plan and coordinate successful product launches worldwide
• Create, plan, manage and implement integrated cross-media marketing campaigns that drive demand and/or strengthen the company's brand
• Manage and constantly advance the company's presence in the digital channels
• Develop cutting-edge tools to attract new customers and retain existing customers
• Create compelling sales arguments and strategies for the sales force in cooperation with other teams
• Ensure that regulatory and legal requirements are met in product communication
• Lead the Team “Product Communication and Digital Marketing”
• Define and measure KPI for all activities
• Responsibility to establish and constantly improve processes in the team

Qualifikationen / Qualifications

• Master’s degree in Marketing / Marketing Communications or equivalent qualification
• Strong interest in medical technology and products
• Experience in mechanical ventilation and/or the critical care environment
• 5+ years of experience in B2B marketing
• Leadership experience is a plus
• Experience in digital marketing, marketing automation and content marketing
• Basic knowledge of SEO, keyword research and Google Analytics
• High ability to structure own and others work
• Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority
• Willingness and ability to travel for multiple days at a time
• Excellent communication and copywriting skills in English (Level C2) is a must; good knowledge of German is preferred; any additional language is a plus

Weitere Informationen / Further Information

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